Sunbury Broadcasting Corporation

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WKOK/WQKX Ratings Data

Below are two graphs derived from information contained in the Spring 1996 Arbitron Market Report for the Wilkes-Barre/Scranton D.M.A. WKOK/WQKX subscribes to Arbitron Maximi$er software which enables us to obtain accurate ratings results from our four county (Northumberland/Snyder/Union/Montour) market. These reports are subject to limitations listed following the two graphs.

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CUSTOM GEOGRAPHY: MONTOUR, PA, NORTHUMBERLAND, PA, SDYDER, PA, UNION, PA

Stations qualify to be reported if they have received five or more minutes of listening in at least 10 diaries in the market, Monday-Sunday, 6am / Midnight, during the survey period.

Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service and is not accredited by the Electronic Media Rating Council (EMRC}.

Copyright 1996 The Arbitron Company/Sunbury Broadcasting Corporation

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